Argumentative Abortion Essay Example For Students

Factious Abortion Essay Anti-conception medication or Legal Murder?Approximately 1.6 million homicides are submitted lawfully every year. Withthe special case of laws in not many states, the damaged collections of the casualties arethrown into dumpsters like bits of spoiled meat. While these casualties laywaiting in the swarmed dumpsters to be dragged away to a landfill, themurderers are in their workplaces sitting tight for their next patienttheaccomplice to the homicide. This is the homicide of an honest youngster by aprocedure known as premature birth. Premature birth stops the pulsating of an innocentchilds heart. We will compose a custom exposition on Argumentative Abortion explicitly for you for just $16.38 $13.9/page Request now Individuals should no longer overlook the logical proof thatlife starts right now of origination. Individuals can no longer disregard themedical and enthusiastic issues a fetus removal causes ladies. Individuals must stopdenying the realities about the methodology, and begin hearing the quiet screamsof unborn children.The contention by the genius premature birth side is that the unborn kid is nottruly a youngster. Numerous individuals who are ace premature birth legitimize their beliefsthrough the idea that a hatchling is just a mass of tissue until it is born,or the announcement: life starts during childbirth. Fetus removal isn't as straightforward asremoving a mass of tissue (as the star premature birth activists put it) from awomans body. Fetus removal is the devastation, eviscerating and slaughtering of ahuman lifean unborn infant. Be that as it may, it is logical and clinical actuality based onexperimental proof, that a hatchling is a living, developing, flourishing humanbeing, coordinating their own turn of events (Fetal Development). A hatchling isnot only a mass of tissue, rather a baby is Latin for posterity or youngone. Human life starts at treatment, along these lines it isn't right to murderthe guiltless youngster in the belly. At a US Senate Judiciary Subcommitteemeeting, most researchers said that life starts at origination or implantationof the incipient organism. No researcher at the gathering asserted that life starts at birth(Factbot). Educator Hymie Gordon of the Mayo center expressed . . by allcriteria of current science, life is available from the snapshot of conception'(Fetal Development). In a 1963 Planned Parenthood leaflet entitled PlanYour Children it expresses a fetus removal slaughters the life of an infant after it hasbegun. It is perilous to your life and wellbeing (Factbot). Indeed, even thoughabortion is perilous to a womans life, and it executes her child, PlannedParenthood despite everything offers it as a protected arrangement. This announcement contradictswhat most premature birth facilities state. It isn't workable for premature birth to beoffered to ladies as a protected arrangement, when it puts her life indanger, yet it additionally murders her youngster. Not just has science demonstrated that a baby is really a human, the simplefacts additionally give fetus removal murders the life of a person. Life starts atconception in view of the way that life in the belly doesn't change atbirth. There are no unique methodology or changes that happen during birth tomagically change the hatchling to an infant. It is now a babya human life. In the event that a prepared egg isn't without anyone else a full person it could notbecome one, since nothing is added to it,' said Dr. Jerome Lejeune(Factbot). Above all else the advancement likewise happens before one is born.Of the 45 ages of cell divisions before adulthood, 41 have takenplace before an individual is conceived (Factbot). Preparation is only the beginningof a long procedure of developing and developing. Life in a continuum. From themoment the egg is treated another life has started. The entirety of the geneticinformation is available to develop a special person. Sexual orientation, physicalfeatures, eye shading have just been resolved. The babys heart beginsbeating routinely at 24 days. Infants in the belly hiccup, cry, play, andlearn (Factbot). Life proceeds from the day of treatment til' the very end. Nothing is added to an individual during a lifetime. Origination presents lifeand makes that life unique,' said Dr Landrum Shettles father of invitro preparation (Factbot). Premature birth isn't right since it parts of the bargains person. The day of origination denotes the start of another humanlife. The zygote is the primary cell of another person,' said Keith L.Moore. It is highly unlikely that the baby is only a mass of (Factbot) tissue.Scientific and clinical realities demonstrate that the hatchling is living. They demonstrate thatthe hatchling is an individual, a human, and capacities separate from the mother.According to our law murder isn't right, along these lines it is unlawful to execute anunborn kid. The youngster in the belly merits the privilege to life.The baby is a genuine individual and merits all the rights and freedomgiven to individuals under the Constitution. This privilege is obvious in theFourteenth Amendment that expresses, The State will not deny any individual oflife, freedom, property, without fair treatment of the law; nor deny any personwithin its ward the equivalent assurance of the law (Factbot). Abortiondenies babies equivalent assurance under the law, and is denying an individual oflife. Thomas Jefferson expressed human rights best when he composed, We holdthese realities to act naturally obvious that all men are made equivalent, that theyare supplied by their Creator with certain basic rights, that amongthese are life, freedom and the quest for joy (Factbot). All unbornbabies reserve the privilege to life ensured to people under the constitution. .u62f95861da8ae98fd6fafaecb0cca98a , .u62f95861da8ae98fd6fafaecb0cca98a .postImageUrl , .u62f95861da8ae98fd6fafaecb0cca98a .focused content territory { min-tallness: 80px; position: relative; } .u62f95861da8ae98fd6fafaecb0cca98a , .u62f95861da8ae98fd6fafaecb0cca98a:hover , .u62f95861da8ae98fd6fafaecb0cca98a:visited , .u62f95861da8ae98fd6fafaecb0cca98a:active { border:0!important; } .u62f95861da8ae98fd6fafaecb0cca98a .clearfix:after { content: ; show: table; clear: both; } .u62f95861da8ae98fd6fafaecb0cca98a { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; murkiness: 1; change: mistiness 250ms; webkit-progress: obscurity 250ms; foundation shading: #95A5A6; } .u62f95861da8ae98fd6fafaecb0cca98a:active , .u62f95861da8ae98fd6fafaecb0cca98a:hover { haziness: 1; progress: darkness 250ms; webkit-change: darkness 250ms; foundation shading: #2C3E50; } .u62f95861da8ae98fd6fafaecb0cca98a .focused content zone { width: 100%; position: relati ve; } .u62f95861da8ae98fd6fafaecb0cca98a .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content enrichment: underline; } .u62f95861da8ae98fd6fafaecb0cca98a .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u62f95861da8ae98fd6fafaecb0cca98a .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-outskirt sweep: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u62f95861da8ae98fd6fafaecb0cca98a:hover .ctaButton { foundation shading: #34495E!important; } .u62f95861da8 ae98fd6fafaecb0cca98a .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u62f95861da8ae98fd6fafaecb0cca98a-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u62f95861da8ae98fd6fafaecb0cca98a:after { content: ; show: square; clear: both; } READ: The Atomic Bomb EssayNo other individual has the option to remove the unborn childs life, nomatter what the circumstance is. One must not forfeit an actual existence to make onesown life better.Many contend that the vast majority of the infants that are prematurely ended are unwantedbabies. They accept that they would be mishandled and dismissed. This is whyabortion is alright to them. They accept premature birth is sparing the youngster fromabuse. Premature birth, be that as it may, is the most extreme instance of kid misuse. Theprocedures are difficult to the kid and purposefully end in death (exceptin situations where the strategy brings about a living youngster. About once a day,somewhere in the US, something turns out badly and a fetus removal brings about a livebaby (Factbot)). The baby is alive and has the ability to feel thepainful premature birth strategy. The US Department of Health and Human Servicesreported that following nine weeks unborn children can feel torment, yet 48 for each centof all premature births are done after this point ( Fetal Development). The babycan feel all the agony put on it by the excruciating methodology. The ultra soundshows the child attempting to endure. Abortionist specialists, for example, JosephRandall concede that seeing the fetus removal . . . of the infant on the ultra soundbothered me more than all else. The staff couldnt take it. Ladies werenever permitted to see the ultra sound (Factbot). Ladies ought to be permitted tosee this. They should see the battling of the existence they are slaughtering. Anearly fetus removal takes around five minutes and is performed six to fourteenweeks after a womans last period. The system is known as a suctionaspiration. It resembles a vacuum more clean. An empty plastic cylinder with asharp edge is put into the uterus. The attractions destroys the child, andthe sharp edge is utilized to scratch the placenta from the mass of the uterus.Everything is sucked out into a container' (Whitney 94). The other commonmethod is enlargement and curettage. A curette, which is a circle molded steelknife, is embedded into the uterus, and the infant and the placenta are cutinto pieces and scratched out. The two methodology are normally done under generalanesthesia, so theyre not difficult for the mother. Obviously we know thechild feels torment' (Whitney 94). Another technique that isn't performed muchanymore is the saline infusion; a long moderate passing procedure of harming thebaby. The saline injectio

Effective Administration Essay Example for Free

Compelling Administration Essay Diagram the manners by which the Director of Administration and Corporate administrations and her group can guarantee they gives a successful organization administration to accomplish Accent’s ‘commitment to excellence.’ For the presence and endurance of any business it is appropriate to have dreams, set goals and make techniques to accomplish these targets. Since business destinations are long haul and in continuum, an apparatus is required to structure and actualize these plans, this is known as organization. Mullins (2007:414 ) characterizes organization as† a key piece of the board procedure that is answerable for the plan and usage of frameworks and strategies actuated by the executives to help meet expressed objectives†. Structure of the Business (ACCENT HOTEL GROUP) The business runs a chain of seven lodgings in significant urban areas and air terminals. These lodgings incorporate 3 and 4 star inns. It has 8 executives on its board and Daniel Rycaart the originator likewise as the CEO. Every lodging maintains a semi-self-ruling key specialty unit and is going by a General Manager. All the SBUs report legitimately to CEO. The units headed by the chiefs: - Administration and corporate assistance (incorporates IT) - Finance - Hospitality and lodging administrations - Human Resources - Legal Service (organization Secretary) - Operations and meetings - Risk Management - Sales and Marketing The lodgings together offer convenience to around 800 visitors and utilize around 800 staff. As a feature of its duty to greatness and the arrangement of a quality encounter for all visitors, the inns offers administration which include: - Conference suites for day delegates and capacity spaces for wedding gatherings and gatherings - Evening diversion in the bar - Indoor warmed pool - Leisure focus (rec center, sauna, spas, and so forth for inhabitants and individuals) - Outdoor porch - Two bars (one of which offer 24 hour bar dinners) - Two cafés with top gourmet specialists (individually and self assistance buffet style) Because of the CEO Vision and business procedure, intending to accomplish ‘100% inhabitance throughout the entire year was accomplished by 40% expansion in net benefits over the most recent four years, due to the group’s ‘commitment to greatness, ‘which has been supported by various key activities, expressed underneath; Culture The Group’s culture has ‘changed’ with the presentation of another administration reasoning which sees everyone’s commitment (not simply those dealing with the inns) as key to its prosperity. This more ‘inclusive’ culture allowed all staff a chance to enter into the Group’s basic achievement factors and key execution pointers (KPIs). These include: Promise to greatness by means of value, guidelines of execution and client care Terms and states of business Redistributing and in-house administrations Wellbeing, security and cleanliness Inhabitance Deals and showcasing Guaranteeing that KPI were composed into their business and operational plans and targets were set and met as needs be would guarantee that the associations dreams and systems were conveyed and comprehended start to finish through the association. Learning and Development The Group’s promise to being a ‘learning organisation’ and keeping up the status of a ‘Investor in People’ incorporated the setting up of another Learningâ and Development Unit. A learning association as characterized by Peter Senge (1990) are associations where individuals consistently grow their ability to make the outcomes they genuinely want, where new and broad examples of reasoning are sustained, where aggregate yearning is liberated, and where individuals are constantly figuring out how to see the entire together. The organisation’s duty to being a learning association will guarantee that the learning and improvement needs of the workers were in accordance with the business goals of the association. Execution Management A report, charged by Daniel, distinguished various irregularities with the obsolete exhibition evaluation framework, including the way that audits weren’t occurring at normal interims, singular destinations weren’t connected to key, business and operational plans and a few representatives (counting servers, watchmen, chamber faculty and regular and easygoing staff) were not as capable at recognizing their own learning and improvement needs. Execution the executives involves arranging. Hierarchical in general execution relies upon accomplishing results distinguished by the arranging procedure. Promise to Excellence Daniel’s vision ‘commitment to excellence’ is the leader behind the group’s achievement. Be that as it may, with the new culture of ‘team work’ and ‘openness’, Daniel is endeavoring to enhance the effectively fruitful ‘quality culture’. Daniels has requested proposals and thoughts from the two chiefs and staff on how administration quality and execution could be improved. By connecting the aftereffects of the inside input to execution the board and distinguishing proof of adapting needs will additionally improve the effective quality culture through persistent improvement. Standard Operating Procedures In January 2005, another arrangement of Standard Operating Procedures (SOPs) were acquainted with help the new culture, explicit operational exercises and great arranging and control inside the Group. The SOPs created included: _ managerial administration _ corporate administration _ consumer loyalty _ information the board _ re-appropriating Daniel’s vision of ‘a pledge to greatness and the arrangement of a quality encounter for all guests’ could be accomplished through compelling organization, this could be given through the arrangement of frameworks, systems, administrations and assets to help the business. This adequately will be resolved on how successful the authoritative administration framework set up is. â€Å"Administrative administration can be characterized as the viable and proficient administration of the organization work and related procedures that help the association in the accomplishment of its everyday business exercises, goals and strategies†. (Study Guide, p.49) Fayol’s hypothesis on five capacity of the board can likewise be utilized by the gathering in its endeavor to accomplish its dreams: 1. Estimating and arranging: This is investigating the future and drawing a game-plan to accomplish set objectives and destinations. Creating authoritative destinations and objectives, staying up to date with new advancement in outer condition, decide human asset necessity for the capacities and creating regulatory financial plan. 2. Arranging: It is the administration capacity of guaranteeing that all jobs and obligations are plainly characterized. All aptitude level and preparing necessities are sufficiently set up. 3. Coordinating: This as a managerial capacity involves telling to guarantee that organizations’ errands are completed proficiently and adequately. 4. Planning: This is a significant piece of the executives, it involves that all the assets of the association are adjusted to guarantee that information, handling and yield capacities are upheld. It is critical to guarantee adequacy and effectiveness. 5. Controlling: Control is a necessary piece of arranging process and include estimating and amending the exhibition of authoritative destinations and plans, to guarantee that they are executed productively and successfully, inside set timescales andâ allocated assets (Fayol (1916) refered to in study, p151). Taking everything into account, the onus is on the executive of organization and corporate administrations to guarantee accomplishment of the group’s achievement in its promise to greatness through cohesiveness, arranging, control and coordination of association exercises through viable administration abilities and managerial administration. PART B So as to accomplish ‘commitment to excellence’ and consistently improve their strategic approaches and administrations, associations must set up sound business methodologies that must be adaptable in nature to be good with the difficulties and directs of the business condition. This powers inside the earth wherein organizations work have made the requirement for associations to be compelling and productive in their asset distribution and managerial measures, subsequently; the mission for business greatness. Constant improvement is a continuous exertion to improve items, administrations or procedures. These endeavors can look for â€Å"incremental† improvement after some time or â€Å"breakthrough† improvement at the same time. Consistent Improvement is a vital way to deal with driving a cost serious strategy for meeting or surpassing client desires. Despite client needs, rivalry, or business challenges, a first rate consistent improvement program can guarantee the achievement of any association Various models can be utilized to outline and assess how associations can accomplish promise to greatness and constantly improve their strategic policies and administrations. A portion of the generally utilized devices are distinguished beneath: Peters’ and Waterman’s Eight Attributes of Excellence Diminishes and Waterman in their accommodation in 1982 took a gander at the absolute best-oversaw organizations in the United States and found that they shared a great deal of things for all intents and purpose. They gathered a rundown of eight characteristics that they accepted to be available in the organizations. In spite of the fact that not each of the eight were available in each organization, these characteristics normally stuck out. †¢A Bias for Action: Company completes things; builds information, intrigue, and duties. †¢Close to the Customer: Customer fulfillment is significant all through all the jobs that the business plays. †¢Autonomy and Entrepreneurship: Encourage hazard taking and development. †¢Productivity Thro

Report Writing Service - How to Provide Professional Content For Your Website

Report Writing Service - How to Provide Professional Content For Your WebsiteIf you have a website and you are looking for a reliable and cheap service to write your website content then a report writing service would be ideal for you. Not only will you be getting a good, cheap and reliable service but you will also be able to enjoy the benefits of providing good content to your site visitors.There are a few factors that should be considered when you want to create a good content for your website. These include the length of the article, the manner in which it is written, the title, and the overall structure of the article. However, the most important factor which must be taken into consideration is that you should make sure that your article has a keyword related to your website.With the help of a quality report writing service, you can easily write a good quality report. This is because they will tell you what keywords to use so that you can get a proper high ranking on the search engines.There are a lot of articles that are written very well but there are also a lot of fake articles as well, so it is very important that you get a good quality content. You can find a lot of websites which can provide you a good service to write content for your website.They also help you to make an advertising strategy for your website and will help you to find the best possible keywords for your website. They also work with a number of other marketing services to make sure that your website is always in the news.This is because such reports have been well used by other companies so that they could understand their competition better. Since you can find a lot of people who provide this service for a decent price, you can easily find a reliable company for such services.There are a lot of marketing firms, which work on a commission basis so you need to think about using them to help you out in creating the right content for your website. With their help, you can easily design a good, professional looking website for your website.

The Age Of White Collar Crime - 1463 Words

Welcome to the age of white collar crime. A time when the words thieves and businessmen go hand in hand. White collar criminals don’t get their hands dirty in their work. They use their heads to get what they want instead of using a little muscle. These criminals are just as dangerous as the rapists and murderers. In these times, even the most seemingly respectable people are suspected of white collar crimes. President Clinton and the first lady Hillary Clinton have been tangled up in the Whitewater and Travelgate business ventures. Although the two have not been formally charged with any wrongdoing, there is a committee currently investigating their dealings and charges are not out of the question for either of them. In Michael Isikoff’s and Mark Hosenball’s Newsweek article â€Å"Cracks in the Wall,† they describe the Clintons’ dealings with Whitewater and the possible consequences of them: â€Å"The Senate Whitewater committee is considering asking for perjury charges against Susan Thomas and Maggie Williams, Mrs. Clintons’ chief of staff, in connection with her testimony about the removal of documents from Vince Foster’s office† (Isikoff 29). This case goes to show that there presently a growing problem with our country, and it is called white collar crime. White collar crimes are very numerous in kind. New ones are always being invented by someone with a good scam. Embezzlement, tax evasion, and fraud are some of the more popular kinds. A person who has the power ofShow MoreRelatedWhite Collar Crime1488 Words   |  6 PagesWelcome to the age of white collar crime. A time when the words thieves and businessmen go hand in hand. White collar criminals dont get their hands dirty in their work. They use their heads to get what they want instead of using a little muscle. These criminals are just as dangerous as the rapists and murderers. In these times, even the most seemingly respectable people are suspected of white collar crimes. President Clinton and the first lady Hillary Clinton have been tangled up in the WhitewaterRead MoreEssay about White Collar Crime vs. Street Crime665 Words   |  3 PagesWhite Collar Crime vs. Street Crime One problem that plagues our society is crime. Crime is all around us in our everyday lives. Daily we hear of murders, robberies, and rapes. These are categorized as street crimes. For many people, such crimes are the only tragic crimes, the ones that are senseless and preventable. In Finsterbuschs book, Taking Sides, another variety of crime is exposed. This other form of crime is white collar crime. 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He impersonates a doctor, pilot, and prosecutor. Throughout each new identity, Frank experiences different social situations and run-ins with law enforcement. FBI Agent Carl Hanratty is especially restless in the pursuit ofRead MoreCrime And The Crime Rates1532 Words   |  7 Pagesunemployment, low or no education, race, and age median. Poverty and crime are most related to those who reside in the slums, ghettos and hoods. Various crimes committed in poverty areas may be organized crimes. The main focus of these organized crimes is drugs and drug trafficking. A lot of areas remain in poverty because businesses do not want to build in the area because of the crime rates. Children who are raised around violence a nd crime tend to commit more crimes than those who do not see it growing

The Effects Of Suicide And Attending A University Or College

Introduction â€Å"Suicide is the second leading cause of death for college and university students, with current statistics indicating that 18% of undergraduate students have seriously considered attempting suicide in their lifetime, and 40% to 50% of these students reported multiple episodes of suicidal thoughts.† (Ploskonka Servaty-Seib, 2014, p. 81). Finishing high school and starting college can be a demanding and challenging transition to make. Unfortunately, college and university students have suicidal thoughts or attempt suicide. In this paper I will argue the connections between suicide and attending a university or college. I will begin by examine the factors that contribute to college students to committing suicide. Additionally, I will outline some of the special populations in college or university settings that suicide impacts. Finally, I will discuss strengths and limitations on literature I have read. Factors Leading to Suicide Suicide Ideation is defined as †the thoughts and feelings that are often suicidal behavior, such as, developing a suicide plan and preoccupation with thoughts of death. â€Å" (Molock et al., 1994, p. 234). There are three factors that lead college students to commit suicide. The three factors are acquired capability, perceived burdensomeness, and thwarted belongingness. Perceived burdensomeness and thwarted belongingness are correlated with suicidal ideation, but acquired capability is correlated with suicidal actions. AcquiredShow MoreRelatedDebt Is Not Only A Sum Of Money Owed For Money1626 Words   |  7 Pagesexceptional outcome. My hard work and determination were recognized with a letter. Since, I always proved to myself and others that impossible truly means â€Å"I’m Possible.†As, I began the transition from being a high school student to being a full-time college student, my concern for financial needs begun to upsurge. As I applied for FAFSA, the free application for Federal Student Aid, I became apprehensive towards the amount of money I would be eligible for. For weeks, I was at ease and then, when theRead MoreThe College Degree: Just Another Pyramid Scheme Essay1640 Words   |  7 PagesCollege is an institution of higher learning, providing general or liberal arts education rather than technical or professional training; and for years, has been determined to be the best investment. Popular opinion denotes attending college to be paramount to social and economic accomplishments, and lacking a college degree decreases employment, self-pride, and success. However, nothing in America’s history has risen and continues to rise as the cost of college tuition, which is now up more thanRead MoreStudent Athletes For The University Of Ohio912 Words   |  4 Pagesto show less motivation making it harder to stay focus and attend their required classes. 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Although Wurtzel was incredibly young when it occurred, the amount of pain she felt in that moment is undeniable. Much later in her junior year in college, Elizabeth contacts a boy named Rafe whom she had met a few years ago in the hopes of having someone to talk to before an impending emotional breakdown. When they begin to date soon after, she is caught up in Rafe, becoming dependent on his physicalRead MoreThe Bell Jar by Sylvia Plath1211 Words   |  5 Pagesthe story, Esther Greenwood considers and attempts suicide quite frequently. Could this novel have been foreshadowing Sylvia’s death, which took place a little less than a month after? Esther Greenwood was a scholarship student attending an all-women’s college in New York. While in school, she wrote for a women’s magazine under the supervision of her editor Jay Cee. Writing was her passion and she especially loved poetry. Unfortunately, the college life and New York City were not exactly what Esther

Comprehensive Hotel Complaint Framework-Free-Samples for Students

Question: The service standards of the hotel of your choice has been steadily declining with increasing complaints from guests. Most of the complaints centre around the long wait at check-ins and check- outs. Identify and discuss the contributing factors to these complaints and recommend solutions to resolving them. Answer: Introduction The service standards of a hotel are an essential means for constructing the business and expanding the sales of the hotel. With the rising competition in the hospitality industry, it has become the sole mission of every hotel to focus on the customer needs and their level of satisfaction with the services they are providing (Kozak and Arslan 2015). The level of services and hospitality provided to the customer determines the position of the hotel in the fiercely competitive market. The Russell Hotel in Sydney, Australia has been facing an increased number of complaints from the guests who visited the hotel recently. Most of the complaints deal with the subject of long waiting hours and queue during check-in and check-out times in the hotel. The hotel is situated at a walking distance from the opera house of Sydney on the buzzy George Street (The Russell Hotel 2018). The prime location of this heritage hotel attracts many customers, though the recent decline in the quality of service s of the hotel has affected the flow of customers in the hotel. Discussion Top hotels in the world like Emirates Palace in Abu Dhabi, Park Hyatt Sydney in New South Wales, Australia takes special care of their guests' requirement (The Telegraph 2016).The hotel staffs do not leave a single opportunity for the visitors to complain about any of their services.They prioritize their guests over everything to satisfy the visitors with each every hotel services on time and gain a positive feedback from them.Top hotels believe that in the hospitality industry, waiting for the desired services creates a negative impact on many guests visiting the hotel. The provider of the services in the hotel gets directly affected by the negative experiences of the visitors when there is lack of management of the waiting time (Berezina et al. 2016). The Russell Hotel in Sydney faced many such scenarios where visitors have left the hotel after seeing the long queue in check-in lines. This is hampering the business of the hotel since many guests prefer to leave the long check-in queue and visit other hotels nearby. Guests may never return to the hotel for further services and this effect makes the hotel lose both its revenue and its customer. Some of the noteworthy factors causing long wait at check-ins and checkouts in the hotel are: Lack of the adequate number of front desk agents: The number of staffs working on the front office of The Russell Hotel in Sydney is comparatively less in number. The workers get stressed with loads and pressures when lots of visitors check-in and check-out from the hotel at the same time. The low number of front desk counters in the reception areas results in the formation of long queue. In the peak seasons, the front office employees often fail to deliver effective speeded services to the guest of the hotel (Cheong et al. 2017). Lack of trained professional: Many employees in the hotel, especially the temporary employees are not trained to handle clients and meet up their necessities. The guests visiting the hotel thus faces issues and wait for services due to the lack of trained professionals. Old computers at the front desk: The Russell Hotel in Sydney was originally built in 1887.Though the rooms and the services provided during the stay was upgraded throughout the time, many systems in the front desk have not been updated. Customers are still provided with manual bills some time. The computer used at the front desk often hangs causing further delay in services (El-Sherie and Ghanem 2016). Slow process: Due to lack of trained staffs at the hotel, the entire process of check-in and check-out for the visitors takes a lot of time (Jani and Han 2014). The staffs of the hotel are non-cooperative and lack effective communication skills. Exchange of currency: Many foreign visitors come to stay at this heritage hotel. The absence of a separate counter for the exchange of currencies results in long waiting for the visitors. Lack of space in the entrance: The Russell Hotel in Sydney has the shortage of space in the reception area. Often visitors are requested to enter through the back door of the hotel. This creates a negative impact on the visitors to the hotel. The shortage of space creates a lot of crowds when too many guests are checking-in and checking-out at the same time (Cantallops and Salvi 2014). Lack of employees in the maintenance section: The rooms of the hotel need to be maintained and cleaned properly in time. Often the guests have to wait down in the lobby since the rooms have not yet been cleaned. Lack of workers in the room service department often results in the visitors to wait. Lack of self-check-in options: In the modern days, people hate to stand in the queue and wait for hours to check-in. Many hotels provide self-check-in options where visitors can check-in without facing any hassle. This hotel does not provide this facility. Customers had to wait till their turn comes. The delay in services is perceived as a negative experience for the guests and the hotel thus tend to lose many of its loyal customers when the customer's complaints about unsatisfactory services of the hotel (Cheong et al. 2017). Losing visitors in the hotel results in loss and decline in the revenue of the hotel that affects the reputation and profit margin of The Russell Hotel in Sydney. Often guests lose trust in the hotel services due to the long waiting sessions and switch to other hotels.Thus it is the responsibility of the managers and employees of The Russell Hotel, to find some ways to minimize the waiting hours and encourage the guests to participate in different activities inside the hotel premises to make their experiences of waiting for a pleasurable and entertaining one. The business of hospitality runs on the assumption that the reputation of the hotel is related directly to the feedbacks and experiences of its customers. Emirates Palace in Abu Dhabi experiences endless numbers of visitors and guests even though it is one of the most expensive hotel worldwide(The Telegraph 2016).This is because guests prefer top quality services even if its pricy. The Russell Hotel in Sydney should start focusing on making an enjoyable staying experience for the visitors of the hotel to attract new customers and survive in the competitive market. The experience of the visitors during the waiting hours is one of the essential factors that decide the rate of success of the hospitality business. When the customer loses trust in the quality of the services provided in the hotel, he will never come back to the hotel in most of the cases. The cost for the hotel is unlimited in this case (Zhou et al. 2014). The above-discussed factors to the complaints regarding long waits at check-ins and checkouts directly influences the satisfaction level of the customers. Customers get a negative experience regarding the delay in getting services by the hotel (Levy, Boo and Duan 2016). The issue of complaints from the guests regarding the long queue and waiting hours can be managed when the waiting experiences of the guests are well. The Russell Hotel should follow the strategy to control the perceptions of the customers. El-Sherie and Ghanem (2016) examined two studies in this context. The first study is shifting of the demand. It encourages the guests and the customers to enjoy the lip smashing foods and the exotic view from the lobby of the hotel. The employees in the front office may also suggest the customers have some experience in the newly launched Thai spa and poolside amenities inside the hotel (The Russell Hotel 2018). The second is online check-in. In this fast-evolving era, it is important for The Russell Hotel to cope up with all the modern facilities that other hotels are providing. One of them is the hassle-free self-web check-in and check-outs. Customers can plan their desired check-in times just after landing at the airport via the mobile app. Gue st traveling for long hours may face jet lags and further waiting in queue for getting the services may result in a negative impression about the hotel and its services (Kandampully, Zhang and Bilgihan 2015). The Russell Hotel in Australia should target on customer satisfaction level and focus to make the unavoidable waiting hours of the visitors an enjoyable and satisfying experience. The hotel must recruit new employees and provide them with job training so that they can provide high-quality services to the customers (Kozak and Arslan 2015). More workers for room services and speedy cleansing of the toilets and floor mats are required on an urgent basis since the guests often complain that they get untidy rooms. New and updated computers need to be installed in the front office for speedy work during peak hours. Visitors tend to be in a hurry during the checkouts since most of the time they have a flight to catch. The slow process of the hotel services creates a hassle for the visitors as they get the tension of missing their flights. The satisfaction of the visitors is critical for an effective service assessment. The overall quality of the services in the hotel are rated less than the satisfactory mark when the visitors feel that they are being kept waiting for a service they are paying (Levy, Boo and Duan 2016). Top hotels in Australia like Park Hyatt Sydney always give special attention to the services that are provided to their guests since they believe that delay in the services may lead to poor ratings of the hotel in the feedback forms or in the online surveys conducted (Berezina et al. 2016). In most of the cases, The Russell Hotel noticed that even if the guests are provided with the impressive quality of services, the long waiting hours affects the ultimate outcome of the experiences (The Russell Hotel 2018). It is thus the duty of the managers to anticipate the number of visitors beforehand and plan the working schedule of the employees in the hotel accordingly. The early planning would help the manage rs to allocate employees effectively and meet the customer needs during the peak sessions (Radojevic, Stanisic and Stanic 2015). Waiting occurs when the hotels service providers fail to manage the service timings, thus creating hassles and discomfort for the guest. Hence recovery strategies must be used by The Russell Hotel to compensate customers for waiting. Conclusion Visitors mainly seek for enjoyment and new experiences when they visit a new place to make their time spend in that place memorable. In the hospitality industry, visitors pay for their desired services and products to gain experience for enhancing their desires. Their experiences are often affected negatively by waiting hours for the services and so they complain. The Russell Hotel in Sydney of Australia has been in this hospitality industry for long and recently has been facing complaints and negative feedback from its guests who had to wait in long queue in the time of checking in and checking out from the hotel. Several internal and external factors contribute to the reason for the complaints received. The hotel thus needs to plan some strategies as discussed above to resolve the issues immediately since guest satisfaction can only be achieved by providing good quality services in time. The reputation and the feedback from the guests are the most important factors that determine t he revenue, profit margin and the position of the hotel in the competitive hospitality market References Berezina, K., Bilgihan, A., Cobanoglu, C. and Okumus, F., 2016. Understanding satisfied and dissatisfied hotel customers: text mining of online hotel reviews.Journal of Hospitality Marketing Management,25(1), pp.1-24. Cantallops, A.S. and Salvi, F., 2014. New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, pp.41-51. Cheong, S.N., Ling, H.C., Teh, P.L., Ahmed, P.K. and Yap, W.J., 2017. Encrypted quick response scheme for hotel check-in and access control system.International Journal of Engineering Business Management,9, p.1847979017720039. El-Sherie, T.A.E.F. and Ghanem, M.S., 2016. Self Service Technology Failures and Its Effect on Guests Behaviors: An Exploratory Research on Self Reservation Technology in Hotels.International Journal of Heritage, Tourism, and Hospitality,8(1). Huang, Z. and Miao, L., 2016. Illegitimate customer complaining behavior in hospitality service encounters: A frontline employee perspective.Journal of Hospitality Tourism Research,40(6), pp.655-684. Jani, D. and Han, H., 2014. Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry.International Journal of Hospitality Management,37, pp.11-20. Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future directions with a special focus on the hospitality industry.International Journal of Contemporary Hospitality Management,27(3), pp.379-414. Kozak, M.A. and Arslan, E., 2015. Evaluation of customer complaints of employees: the case of tripadvisor. InProceedings of The 2015 ICBTS International Academic Research Conference in Europe America. Levy, S.E., Boo, S. and Duan, W., 2016. Utilizing Consumer-Generated Online Reviews in an Urban Destination to Develop a Comprehensive Hotel Complaint Framework. Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that influence customer satisfaction in the contemporary hospitality industry.Tourism Management,51, pp.13-21. The Russell Hotel. 2018.The Russell Hotel Sydney | Official Website. [online] Available at: https://www.therussell.com.au/?utm_source=googlemybusinessutm_medium=organicutm_campaign=Google%20My%20Business [Accessed 21 Feb. 2018]. The Telegraph. 2016.The 50 greatest hotels in the world. [online] Available at: https://www.telegraph.co.uk/travel/hotels/articles/Best-hotels-in-the-world/ [Accessed 22 Feb. 2018]. Wolfe, K., Pyle, D., Charlton, C.T., Sabey, C.V., Lund, E.M. and Ross, S.W., 2016. A systematic review of the empirical support for Check-In Check-Out.Journal of Positive Behavior Interventions,18(2), pp.74-88. Xie, K.L., Zhang, Z. and Zhang, Z., 2014. The business value of online consumer reviews and management response to hotel performance.International Journal of Hospitality Management,43, pp.1-12. Zhou, L., Ye, S., Pearce, P.L. and Wu, M.Y., 2014. Refreshing hotel satisfaction studies by reconfiguring customer review data.International Journal of Hospitality Management,38, pp.1

Red bull

Red-Bull and its recent developments Red-Bull has broken new ground of energy drinks category all over the world. It became an example of the success story in the soft drink and beverages industry. The brand first tested in 1984 and later launched into the market in 1987. It was during this time that the iconic slogan logo was designed.Advertising We will write a custom research paper sample on Red bull-Building Brand Equity in Non-Traditional Ways specifically for you for only $16.05 $11/page Learn More Red bull was created by Mateschiz a professional and businessman who borrowed the energy drink idea from Asia (Richey, 2001). Mateschizt believed that red bull quality of energy drink will only attract consumers only if it sold on prices above the traditional soft drinks. Within a year of its launch red bull brand has established in Europe and America (Richey, 2001). Today red bull is a world wide brand and a market leader in the energy drinks. Red bulls growth strategy has been attributed to the expansion of its international distributors spread in almost 130 countries. Red bull has also positioned itself as the major sports events sponsors as well as its marketing strategy that targets the younger generation. Sources of Brand Equity for Red bull Red Bull has emerged as the most acknowledged leader in the category of energy drinks. In fact, through Red Bull’s appealing catchphrase ‘Red Bull offers you the wings’, the product is widely undisputed. There are numerous brand equity sources for Red Bull. For instance, Keller (2008) asserts that brands have their powers based on what the clients have in their minds. This implies that, clients best brand equity transpires only when the consumers are highly familiar and have elevated levels of awareness with a particular brand which makes them to hold certain distinctive, favorable and strong products brand relations in reminiscences. When Dietrich Mateschitz first ina ugurated Red Bull, he had both the clients and brand equity built in his mind. The creation of Red Bull brand equity incorporated price, positioning, attributes, packaging and brand design. Pricing The premium pricing structure for Red Bull serves as an imperative facet for the brand equity. When compared to a bottle of soda or even a cup of tea or coffee, Red Bull still emanates to be dear. For consumers looking for mutual benefits, this makes a lot of sense. If Red Bull could have avoided the premium pricing strategy by making its prices similar to soda and coffee, most customers could have wondered how different these products were and might have the sources of difference.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thus, the first-rate pricing approach signifies that Red Bull is a superior brand which generates a sensation of supremacy among consumers and gives additional b enefits when compared to any other drink. In addition to premium pricing structure, red Bull equally utilizes effective positioning tactics to advance the brand equity. Positioning The positioning of Red Bull is conceivably the main influential facet of its brand equity. According to Richey (2001, p.70), the tangible Red Bull’s benefits are ideally conveyed through â€Å"revitalizes the mind and body† catchphrase. Indeed, everyone needs daily mind and body revitalization. The author claims that he often requires at least a single revitalization each afternoon at 2 pm. The creative Red Bull tag-lines give rise to unlimited opportunities for this brand consumption. Just a handful of various consumption occasions which come to average consumers minds are to achieve the best in sports, work and at school. Such a positioning strategy makes everyone to use and yearn for Red bull any moment and in whichever place. This produces manifold segmentation prospects for the marketer s of Red Bull. Attributes There is not even a single product that has produced features which incorporates the Red Bull attributes. The matchless Red Bull benefits incorporates a blend of glucoronolactone for augmented detoxification as well as metabolism; taurine for vigor, for improved metabolism, as a detoxifying agent and essential amino acid; and caffeine as a source of energy (Richey, 2001). Whereas other drinks can assist with metabolism as well as detoxification while coffee and soda might offer requisite energy, Red Bull is single option that provides numerous distinctive benefits in a single sip. Such derived benefits similarly entail increased mental alertness, concentration, reaction speed, overall wellbeing sensation and improved physical endurance (Richey, 2001). All these are pooled in a single drink which creates matchless, strong and encouraging brand connection in Red Bull enthusiasts’ minds. Packaging and brand design According to Richey (2001, p.70), Red-B ull emerges in sole two hundred and fifty milliliters can which is blue and silver. In the can, there are the ‘energy drink’ catchphrase and the Red-Bull insignia which symbolizes its exclusivity to the consumers. The exceptionality accrues from the fact that Red-Bull was the earliest energy drink that rocked the global marketplaces.Advertising We will write a custom research paper sample on Red bull-Building Brand Equity in Non-Traditional Ways specifically for you for only $16.05 $11/page Learn More The two colliding bulls denote the vigor and might that Red Bull gives to its consumers but the ‘energy drink’ phrase precisely recapitulates what actually Red-Bull does as well as what it is. The logo and casing design creates a matchless brand connection amid the loyal consumers and Red-Bull which enduringly creates and maintains its brand equity. Such powerful and unique brand equity sources have remained unfailing in all marke ts and countries where Red Bull enters. Besides, Red Bull’s marketing tactics as it succeeds and enters numerous global markets have remained consistent. There has not been any change in Red Bull brand equity sources. The marketing program for Red-Bull Basically, Red-bull has ever since its inauguration been employing witty marketing strategies. However, word of mouth seems to be the most considerably employed tactic that Red-Bull uses to generate and uphold its market dominance besides building the reputable brand equity. When compared to other market competitors, the successful marketing program for Red-Bull incorporates point of purchasing promotion, sports and events marketing as well as sampling. Sports marketing To amicably build its brand equity, Red-Bull has ventured into supporting sportspersons such as athletes. This appears to be an influential tactic given that most athletes are alleged to be potent and triumphant. Therefore, when Red-Bull aligns itself with athle te such as Vonn Lindsey (skier) and White Shaun (snowboarder), it further strengthens its brand equity (Perley, 2010). The kind of extremely passionate but triumphant athletes and sports persons who are linked with the Red-Bull brand tend to correspond to ‘Red-Bull offers you wings’ watchword which further adds to strong brand equity building. Events Marketing Red-Bull also uses an influential and imperative event marketing approach. Under this strategy, Red-Bull is seen to sponsor and create events which are typically intended to build its brand equity through enhancing its brand icon. Most products and Red-Bull’s logo are widespread is such events. This has created a subversive alignment of Red-Bull product with matchless events including snowboarding and bull riding (Richey, 2001). Often, every event serves as a prospect for Red-Bull to extend and advance its brand equity.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Sampling Sampling is also another marketing tactic that Red-Bull uses to develop and increase its brand equity. After individuals and groups have tasted Red-Bull as a product, the marketers usually encourage them to inform their friends about the existence of such a product. The consumers who are directed by their friends are also given the product to try and notify other more people about Red-Bull. Whereas conventional sampling normally occurs in retail stores where product execution is done with marketers who have deficient brand knowledge, a different approach has usually been employed by Red-Bull (Richey, 2001). Red-Bull student brand managers and sampling teams are globally employed by Red-Bull to strategically institute sampling programs in various positions (Todd, 2003). The notion behind setting sampling in such strategic localities is to seize consumers whenever they require ‘Red-Bull wings’. Concerts and sports events are some instances that have people who ar e exhausted and might need the Red-Bull wings. The marketing teams constitute of groups and individuals who vested their career interests in Red-Bull marketing. Thus, they normally work much harder to market Red-Bull product in order to build its brand-equity. Word of mouth When Red-Bull entered every global market where it is currently present and brilliantly dominant, it used word of mouth as a core pillar to strongly build on its brand equity icon. The word of mouth strategy entailed targeting micro cool and hip hangouts as well as locations. These places were flooded with influential marketers who used sweet words to lure consumers to have a taste of the Red-Bull. The influential thereafter instigated with WOM campaigns everyone had consumed the Red-Bull. Many people were influenced by their counterparts but it was difficult to quantify how many were influenced. However, most people were enticed by the marketers’ assertions that, provided something is deemed cool, masses will always consume it and there is no exception with Red-Bull (Richey, 2001). The word of mouth created huge markets for Red-Bull even in areas where the product was invisible. The huge demands made consumers to look for Red-Bull nearly everywhere and it was a result of persuasion by influential word of mouth marketing that Red-Bull brand equity was built. Point of purchase Red-Bull uses an effective marketing tactic to called point of purchase to strengthen and categorically build its brand equity. This involves setting-up signage and refrigerators at various bars and nightclubs. In such places, Red-Bull employs a team of devoted workers and marketers who ensures that the demanded stocks are available. The teams also ensure that the required Red-Bull ads are up. When party goers begin to yawn, they are reminded by the marketers that Red-Bull is there to quench their thirst and give each one of them wings. Red-Bull has also used social networking to capture the marketing (Richey, 2 001). Currently, there are nearly two million face book fans that admire and consume Red-Bull. This has significantly developed and built Red-Bull’s brand equity. The effectiveness of Red-Bull in advertising its brand to various consuming groups According to the demographic segmentation, younger generations are the large consumer compared to the older generation and the business segments. Those between the early and mid twenties relatively drink red bull more than the older generations. This is majorly due to the red bull marketing strategy as well as the product perception. Historically the product was first launched in the night clubs and other places visited mostly by younger generation hence perceived as the younger generation drink. Since the usage of the product was marketed as being unlimited to a particular period or occasions, users will continue to utilize the red bull even as thy change their priorities (Richey, 2001). Red bull also, through its advertising campaig ns, pushes the product towards this demographic segment. Logically the body needs at thirties is more than the body needs at twenties in terms of energy. That is because the person at thirties fell exhausted very quickly than the person at twenties. Therefore the drink will still be needed at thirties just as it was needed in twenties to enhance body energy. In this sense, the product is will still be valid and acceptable by the consumers (Richey, 2001). Gradually, there will be renewed consumers of the product and this is what has made red bull grow and sustain in all market segment. In case red bull remains focused on the current marketing strategy then it is has a future growth potential. How Red-Bull can maintain its marketing momentum Red Bull brand proved to have a marketing impetus especially in the western European market. Red Bull brand has tremendously established itself within the energy drink market and has continued to maintain its dominance despite numerous competitors . Red Bull presence is felt allover. It has fully utilized all channels of advertising both traditional methods as well as new media arena. In additional, Red Bull has been sponsoring and promoting sports activities making it to be the most favored sports brand in the sports arena (Richey, 2001). Moreover the promotion strategies that Red Bull uses are distinct from its competitors. This strategy has actually provided red bull a competitive advantage. Red Bull should prioritize on maintaining its leading position in market share particularly in already existing markets. It should also continue developing new markets in countries that it does not exist. The company strategy of using the young stars as its marketing agents should be used in developing new markets (Perley, 2010). Red Bull has always focused on the recruitment of the young graduate brand managers. As the students advance in their career they also advance with the brand. Moreover they physically grow with the brand. In t heir first years, they take Red Bull as an energy enhancer. But as they become older they take Red Bull as a mixer just as the working adults do. Red Bull has already created its pricing image as affordable energy drink. Red Bull leading prices has provided the company with an increased competitive advantage in the energy drink market. Moreover the company has utilized affordable prices to penetrate markets that have already been conquered by other competitors (Perley, 2010). In addition its pricing strength has been a barrier to entry by other leading competitors such as coca cola in the energy drinks. Therefore Red Bull should continue with this pricing strategy especially in developing new markets. In relation to the packaging Red Bull should maintain its packaging style. The Red Bull brand in the traditional can is becoming fashionable day by day as the company brand continues to penetrate the market (Richey, 2001). Furthermore, the company is known with its brand packaging whic h users always find convenient. Though refreshing the packaging style would be advantageous to the company keeping the tradition would provide more competitive advantage. Besides, Red Bull should maintain its brand extension as the company could not afford losing its brand image. Losing brand image would lead to the lost awareness hence losing the competitive advantage. An evaluation of Red Bull’s move into fast-food, magazines and chains herbal teas Red Bull energy drink has been successful in the energy drink market. Therefore the company should always try to maintain this product and prioritize on its development it terms of improving quality and increasing its market share. In other words the company should not lose focus on its successful main brand. Though there could be some potential in the other drinks such as herbal tea, losing focus on the main product brand would be detrimental to the company especially on its market share (Richey, 2001). Diversification is essent ial for the growth of the company, however market factors should always be considered before the company diversifies. To the Red Bull scenario diversification within the product brand would be beneficial. Moving to the products would be result in increased competition as other companies such as Pepsi cola has already taken the larger market share. Diversification in various brands has been held as the reason why larger global brands such as coca cola failed in their strategies when they were entering into the beverage markets (Perley, 2010). However there might be some available opportunities that the company might exploit while entering the tea market. There still exist middle and old age potential customers who are not fully served with tea. These are major users of tea but are not targeted by Red Bull since Red Bull focus on the younger generation. The company can focus on these potential customers and use its brand image to grab the market share. Fast foods are usually considere d as unhealthy and full of cholesterol which is against the Red Bull brand image. Red Bull is only known for the provision of sugar free energy drinks which it claims to be healthy. Therefore, Red Bull association with energy does not fit in the fast food chains (Richey, 2001). Moreover, the fast food chain market is flooded with not only larger corporations but also with smaller enterprises that have the capabilities of penetrating the core market. Magazine is a good venture for red bull not only for increased revenue but also as a marketing strategy. In deed the magazine should focus on major sports activities such as formula one event that features for instance Night life Classic planes of flying bulls sponsored by Red Bull. This will not only reinforce the Red Bull brand but also increase the association with the consumer (Keller, 2008). Moreover it will increase the consumer knowledge about the brand as well as the consumer trust. Investment in magazine will contribute to the r eduction of the cost of advertizing. In addition investment in magazine will help Red Bull leveraging the brand equity and the good that is essential in building the additional brand stature. The involvement of Red Bull in other brands might generally lead to the loss of focus on its flagship or major product. Moreover, it might also lead to the dilution of the existing brand thereby negatively affecting the brand image (Todd, 2003). That is, damaging the existing brand perception. The competitors may use other brands to attack the original Red Bull brand. However, ingenious use of the Red Bull on other products may increase the product image and help it to have a bigger share in the market. References Keller, K. (2008). Strategic brand management: Building, measuring, and managing brand equity. Upper Saddle River, NJ: Prentice Hall. Perley, I. (2010). Lesson 2 brand equity, positioning values. Web. Todd, H. (2003). Red Bull North America, Inc. beverage world. Web. Richey, K. (200 1). Red Bull: Building band equity in new ways. Retrieved from https://scribd.com/document/15882080/04-SGRed-Bull-Vf This research paper on Red bull-Building Brand Equity in Non-Traditional Ways was written and submitted by user Gianni Guzman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.